Saw this trend at the tail end of BC. Blizzard breezed in and started handing out phat pvp lewts to keep people interested after they’d blasted through the content. Of course, by ‘people’ I’m talking about the hardcore here, most of the rest of us were still tooling about in early Black Temple let alone Sunwell. Of course, content is even easier now and it will be a matter of weeks or maybe a month or two before most guilds clear ICC. And then it’s a loooong wait of 6 to 9 months at least, before Cataclysm arrives. How to keep players playing? Simple. PVP. PVP is great for two things. It self-scales and is self-regulating. No matter how much gear you get, your opponents will probably have the same or better. And now matter how many tricks you learn, your opponents will learn how to counteract them.
Of course, this makes PVP frustrating to many. Too often it feels like you’re stagnating, like you’re making little headway. So at best, a renewed focus on PVP can merely buy Blizzard some time.
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